Shimmers

• Client
  Jumeirah

• Category
  Brand Refresh

The brand refresh for Shimmers brings its seaside spirit to life with a luminous new colour palette and a newly crafted logo that feels both contemporary and timeless. A renewed visual language ripples gently across every touchpoint—collateral, uniforms, OS&E, and interior details—creating a cohesive rhythm that mirrors the ebb and flow of the shoreline. The result is an identity that feels radiant, effortless, and deeply connected to its coastal setting.