Gravita

• Client
  HALJ

• Category
  Brand Identity Creation

Gravita is an upscale co-working space in Jeddah’s prestigious Jameel Square tower, targeting a more mature audience than your usual ones.

This brand identity celebrates the collaboration and connections that take place between the different members of a co-working space, creating a thriving ecosystem. I also looked at the contemporary, geometric interiors of the space in order to create a cohesive visual language throughout the space.