Eligi

• Client
  Eligi

• Category
  Brand Identity Development

Eligi is a wealth management boutique that is originated in France. The boutique is very exclusive and provides a very curated service for each client depending on their needs. The team is a mix of talented individuals and experienced experts at the service of decision-making. Eligi is an individualized and personalized support service on essential subjects like Wealth Management, Insurance Consulting, Patrimonial Real Estate and end-of-career strategy.

The creative direction celebrates the unique and tailored collaboration between the experts at Eligi and the clients. After experimentation, I’ve worked on creating the ligature “gi” to emphasize that ongoing growth and collaboration, while curating the letters of the wordmark to highlight the uniqueness of the brand.