Flavors of Lebanon
- Agency
Insignia Worldwide
- Client
B-route
- Category
Brand Identity Creation
Credits
- Agency
Insignia Worldwide
- Client
B-route
- Category
Brand identity Creation
Quite simply, B-Route is a street leading the hungry into the Lebanese capital, delighting and satisfying them with classic Beiruti dishes made for a contemporary audience.
In addition to creating the brand identity for the new eatery, I also sought to educate our audience in the many unique aspects of Lebanese culture through a playful visual language. Featuring quirky Beiruti sayings and Arabic words, everything from the packaging to uniforms is a celebration of the city.
