Bolt Gear

• Client
  Bolt Gear

• Category
  Brand Enhancement 

Bolt Gear is an affordable but high-quality fitness/sportswear brand launched in Sri Lanka. The brief was to enhance the identity suite of the brand, with a visual language reflecting an international fitness and sportswear brand with a strong, aspirational lifestyle element.

The symbol for Bolt Gear was originally inspired by the Kanji symbol of strength. It depicts a shield and a sword – with the shield representing a guard against all that comes in the way in achieving physical fitness. Meanwhile, the sword symbolizes the willpower to pierce through life’s obstacles in achieving strength.

The new typestyle I curated refreshed the existing symbol, and was supported by clean lines, and confident colours that better reflected the brand and its audience.