Freshly Baked Everyday
- Agency
Wondereight
- Photography
Wondereight
- Client
Al Hatab Bakery
- Category
Brand Identity Enhancement & Packaging
Credits
- Agency
Wondereight
- Client
Al Hatab Bakery
- Category
Brand Identity Enhancement & Packaging
- Photography
Wondereight
Al Hatab Bakery has been serving freshly baked goods in Saudi Arabia for around ten years. As the brand looked towards international expansion and franchising, they wanted to refresh the brand and make it more relevant to a global market.
The journey began by auditing all the key elements of Al Hatab Bakery, and understanding what actually made the brand what it was – fresh, all natural ingredients. After doing so, I distilled and translated it across all individual product packaging giving each its own identity that was unified under the Al Hatab Bakery master brand.
