Modama

• Client
  Ajman Tourism

• Category
  Brand Identity Creation

The Modama Awards were established by Ajam Tourism to recognise and reward hospitality establishments that were positively contributing to the natural economy.

My work on the brand identity began by exploring a form of the mashrabiya, accentuated by identifiable motifs of nature. When applied across collateral, the identity exudes a sense of purpose, tradition as well as a hint of innovation.